" Longquan two" brand oolong tea industry a new force suddenly rises.

Longquan City, relying on the excellent ecological environment, by virtue of Zhejiang University's scientific and technological support, the development of the "Longquan two oolong tea" brand, industrial benefit is shown with each passing day. In 2010 the city's tea garden area more than 4 acres, production value 150000000 yuan, among them Jinguanyin tea base, average mu produce amount to 10000 multivariate, two core areas of high mu of production value is amounted to 15000 multivariate.

The past production of green tea, only produced a season of spring, now grown, two golden peony varieties, annual recoverable seasons, spring early suitable for high-grade tea, post-production tea, autumn tea fragrance oolong tea, not only improves the output, but also bring a good effect of the industry. At present the development of Jinguanyin tea garden area 15000 mus, in Lan Ju Y 's ng in Po village, Tashi village, Qu Yuancun Y 's ng bamboo rural red dock, on the occasion of the village, formed of two core areas of planting. Lan Ju Po in Y 's ng village 2010 time tea a, for the whole village farmer is added receive 2340000 yuan, 3078 yuan per capita income 2011 spring, a Ji Guanpu Y 's ng Jinguanyin Tea Garden Village farmers income amounted to 5000 yuan / mu, mu income is expected in 10 thousand yuan of above.

Longquan is Longquan city hall two focuses on nurturing, support agricultural dominant industry, government is the flagship brand of tea. Longquan Jinguanyin tea products to the unique" incense, live, Gan, rhyme" characteristic, has been the community praise. Green tea more fragrant than more alcohol tea, in the habit of drinking green tea of Jiangsu-Zhejiang-Shanghai consumers in touch, taste of Longquan of two tea, all day, put it down.

" Gift from Longquan, Fu as a Buddism godness Guanyin", this is Longquan two brand advertising words. In fact, Longquan already became the two Longquan following the Longquan sword, Longquan Celadon of Longquan after the third treasure.

The good effect of the industry, is building a successful brand result. Two of the earliest in Longquan in 2004 by Zhejiang Jinfu tea industry limited company Jin Bifu successful introduction in Longquan, the active promotion and forming an industry. 2006" Longquan two" by Hall of Zhejiang province science and technology new product identification, as Zhejiang and the Yangtze River Delta region first oolong tea, was known as the oolong tea series following the Anxi Tieguanyin tea, Wuyi rock tea, Chaozhou Phoenix Single-plexus, Taiwan oolong tea after the fifth golden flowers. Longquan City Hall in Longquan to build two brands have done a lot of positive and fruitful work. Besides hosting two aims to improve the processing technology and quality of" Wang Sai tea", invite domestic top oolong tea expert guidance, but also to" Oujiang source water, Zhejiang peak tea, the Millennium porcelain of Longquan" as the theme, hold new year party, appreciation, tea, tea ceremony, tea poem photography will show a series of tea cultural activities, organized by the" tea ceremony, energy, Yun porcelain" as the theme of the Longquan Jinguanyin tea art performance, and with the aid of agricultural fair, and once a year the China Tea Expo Longquan sword Festival, respectively in Hongkong, Shanghai, Hangzhou, Harbin, Mount Huangshan and Xi'an, local Longquan more than 30 city development a series of two brand promotion activities in Longquan. Make" Longquan two" brand awareness quickly upgrade.

With two public brand Longquan market visibility continued to climb, the parent brand has also led to the development of enterprise brand and the common prosperity, Zhejiang Jinfu tea industry limited company, the summit of the Zhejiang ecological agriculture Limited company, Longquan limited company, Longquan five wind spring hill tea limited company such as a large number of enterprises emerge in large numbers, to assume link farmer, build base, to guide the production technical duties, foreign undertake enlarge market mission. The government takes a stand, the enterprise acts in a Chinese opera, Longquan tea enterprises to their own quality and strength sang Longquan bigger and stronger brand harmony of two.

Longquan good ecological environment has made Longquan tea quality. In the spring of 2011, around Longquan, Songxi and Wuyishan merchants have come to Longquan to buy fresh tea leaves, fresh leaves the highest price of 240 yuan / kg. Two good Longquan industrial effect, attracted Fujian panyong congou group, Fujian Wuyi ecological agriculture limited field of tea enterprises to invest in Longquan.

According to the Longquan agricultural bureau director He Dengxin presents : the future of the" Twelfth Five-Year Plan", Longquan tea is the general aim of tea garden area to achieve 80000 mus, total output value of 800000000 yuan, of which a production output value reached 350000000 yuan, and strive to make Longquan the two into a national brand tea industry's most influential brands.