TieGuanYin franchisee convention initiative to standardize their operations

Recently, held in China Tie Guan Yin tea are the national franchisee Congress, Tie Guan Yin Wang Daqing, vice president of Association announced the "Tie Guan Yin franchisee convention" to express the high tea with the common aspirations of joining the two sides: " credit management, brand protection, mutual benefit and common development. "" Convention "and" Eight to promote eight against the "clear conception.

"Convention" Tie Guan Yin in regulating business activities of franchisees have much effect? ​​Reporter interviewed the relevant people. Involved in the development "of the Convention," Mr. Lin said, "Convention" is an industry self-regulation initiatives, has no legal effect. However, if the individual franchisee was not honest business behavior, the two sides can no longer continue to work together, tea prices can reflect to the Tie Guan Yin Association, through the record, so careful to work with other tea prices.

Tie Guan Yin Association Secretary-General Chen Yong added that the franchisee business conduct standards, on the one hand improve the management system requirements of high tea, and asked the franchisees to raise awareness, strengthen self-discipline.

Management in tea prices, mainly in refining and strengthening market supervision franchise agreement.

Under normal circumstances, the conditions for joining the tea prices, the franchisee will have some requirements, such as "high tea franchise recognized business model and franchise chain management system", "joining region has a good social reputation." These conditions also refinement of the two sides will join the agreement, the "business of products required, Party A (high tea) must be promptly sent to the specialized B (franchisee) office. B shall not privately purchase and R & D, if other purchase requirements, head office should apply for approval before. "franchise operation, high tea but also to strengthen market supervision. Annual tea industry practice is to establish market supervisors, sub-regional normal inspections. Found to purchase the franchise from other sources, the situation will be promptly fed back to Headquarters, will first check the supply, and then communicate with the franchisee, the franchisee required to dispose of sources within the specified time, to protect their corporate brand.

In recent years, production has been limited to Tie Guan Yin Anxi, Anxi County, many outside the county, the city has grown. But Anxi Tie Guan Yin is the origin, the main producing areas, farmers from Anxi tea enterprises, government and other aspects of the Iron Goddess of Mercy cultivation, production, processing and other sectors to continuously improve standards, quality and price of tea is relatively high. Therefore, the franchisee should have a long-term vision, and not to the immediate point of interest, sale of non-joined the production of poor quality tea prices low-priced products, which will affect the reputation of the franchise and tea prices, smashed his own brand.